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1 global advertising
рекл. глобальная [международная\] реклама (рекламная деятельность глобальных организаций, основанная на рассмотрении всего мира как одного большого рынка, на котором региональные и национальные различия не играют решающей роли; в результате реклама товаров осуществляется через использование одного и того же рекламного объявления с переводом текста на разные языки, размещаемого в СМИ различных стран мира)Syn:See: -
2 global advertising
Реклама: реклама во всемирном масштабе -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 global
прил.1) общ. мировой, всемирный, глобальный ( распространяющийся на весь земной шар)Syn:world 2. 1), world-wideSee:global advertising, Global Affairs, global agreement, global bond, global brand, global capitalist, global company, global commodity chain, global competition, global competitor, global corporation, Global Corruption Barometer, Global Corruption Report, Global Depositary Receipt, Global Development Finance, global digital divide, global diversification, global economics, global economy, global financial system, global fund, Global Industry Classification Standard, global market, global market portfolio, global marketing, global mutual fund, global organization, global product, global product division, global quota, global retailer, global share offering, global society, Global System of Trade Preferences, Global System of Trade Preferences among Developing Countries, Global Trade Analysis Project, global value chain, global village, globalism, globalist, globalistics, globalization2) общ. общий, всеобщий; всеобъемлющий, глобальный, рассматриваемый в целом ( распространяющийся на всю систему)global changes — перемены, носящие глобальный характер
to take a global view of smth. — смотреть на [рассматривать\] что-л. со всех точек зрения
See: -
5 global marketing
1) марк. глобальный маркетинг (маркетинговая деятельность глобальных организаций, основанная на рассмотрении всего мира как одного большого рынка, на котором региональные и национальные различия не играют решающей роли)Syn:See:2) марк. глобальный сбыт ( производственно-сбытовая деятельность глобальных организаций)* * * -
6 export advertising
рекл. экспортная [внешнеторговая\] реклама, реклама экспортных товаров (проведение рекламных мероприятий на рынках других стран для продвижения экспортируемых товаров: организация выставок, рекламных продаж, издание и распространение товаросопровождающей литературы, рекламных фильмов и т. д.)See:* * ** * * -
7 foreign advertising
рекл. зарубежная [иностранная\] реклама, реклама за рубежом (реклама товаров (услуг), размещаемая национальными компаниями за границей для выхода на зарубежный рынок)See:* * *1. размещение общенациональной рекламы в местных газетах2. рекламная деятельность за рубежом -
8 international advertising
Англо-русский экономический словарь > international advertising
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9 domestic advertising
рекл. реклама внутри страны (реклама, размещаемая в пределах национальной территории государства)See: -
10 multinational advertising
Англо-русский экономический словарь > multinational advertising
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11 Euro-ad
рекл. еврореклама ( реклама для европейского рынка)See:* * *реклама, распространяемая во всех странах Европейского Сообщества -
12 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
13 GAIN
1) Общая лексика: Global Alliance for Improving Nutrition2) Компьютерная техника: Global Axis Integration Network3) Сельское хозяйство: Global Agricultural Information Network4) Метеорология: Global Aerosol Information Network5) Сокращение: Global Allergy Information Network7) Вычислительная техника: German Advanced Integrated Network (IBM)8) Деловая лексика: Getting Alternative Information Now9) Сетевые технологии: Global Access Information Network10) Общественная организация: Grassroots Action Institute Network11) Библиотечное дело: Get Alternative Information Now -
14 gain
1) Общая лексика: Global Alliance for Improving Nutrition2) Компьютерная техника: Global Axis Integration Network3) Сельское хозяйство: Global Agricultural Information Network4) Метеорология: Global Aerosol Information Network5) Сокращение: Global Allergy Information Network7) Вычислительная техника: German Advanced Integrated Network (IBM)8) Деловая лексика: Getting Alternative Information Now9) Сетевые технологии: Global Access Information Network10) Общественная организация: Grassroots Action Institute Network11) Библиотечное дело: Get Alternative Information Now -
15 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
* * *
менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
16 competition
сущ.1) общ. соперничество, конкуренция, соревнование, состязаниеkeen [cut-throat\] competition — острая [ожесточенная\] конкуренция
to be in competition with — конкурировать с (кем-л.)
hot [heated-up\] competition — интенсивная конкуренция
See:2) эк. конкуренция, конкурентная борьба (действия производителей, направленные на привлечение к своей продукции покупателей; также действия покупателей, направленные на получение продукта, который находится в ограниченном предложении)See:advertising competition 1), cutthroat competition, export competition, fair competition, foreign competition, global competition, government-subsidized competition, import competition, international competition, knocking competition, non-price competition, price competition, sellers' competition, competition law, competition policy, competitiveness, competitor3) эк. конкуренция (в экономической теории: рыночная структура, при которой в отрасли существует большое число небольших фирм, ни одна из которых не может повлиять на рыночную цену продукта)See:perfect competition, imperfect competition, monopolistic competition, market structure, competitive price4) соц. борьба за существование (по М. Веберу: мирный конфликт, суть которого состоит в борьбе за право контроля над ресурсами)See:5) общ. конкурс, конкурсный экзаменSyn:See:
* * *
конкуренция: столкновение спроса и предложения; = competitive market.* * ** * *. Внутри- или межрыночное соперничество между компаниями, целью которого является завоевание большей доли одного и того же сегмента рынка . Инвестиционная деятельность .* * *Банки/Банковские операциив банковской сфере борьба между банками за клиентуру, более выгодные условия проведения банковских операций и предоставления банковских услуг----- -
17 fund
1. сущ.1) общ. запас, фонд, резерв (материального, энергетического, денежного или иного ресурса); источник (какого-л. ресурса)Nature provides an unlimited fund of energy available to all living things. — Природа предоставляет неограниченный источник энергии, доступный для всего живого.
See:annuity fund, cooperative advertising fund, wage fund, sinking fund, reserve fund, credit fund, debt service fund, disability fund, insurance fund, Medicare fund, self-insurance fund, social insurance fund, unemployment fund, unsatisfied judgment fund2) мн., эк. фонды, (денежные) средства, деньгиto allocate funds — распределять средства [фонды\]
to allot funds for [to\] — выделять [ассигновать\] средства на что-л. или кому-л.
to appropriate funds for [to\] — выделять средства ( на определенную цель)
to channel funds — направлять [проводить\] средства
funds allocated to smth. or smb. — средства, предназначенные для чего-л. или кого-л.
See:blocked funds, borrowed funds, cleared funds, external funds, federal funds, internal funds, next day funds, own funds, pension fund б), same day funds, uncollected funds, proof of funds, fund manager, funds transfer, availability of funds, cost of funds, non-sufficient funds fee, Extended Fund Facility, fund-raiser3) эк. фонд (организация, управляющая сбором и распределением ресурсов с какой-л. целью; это может быть как некоммерческая организация, собирающая взносы и передающая их каким-л. лицам или проектам, так и коммерческое финансовое учреждение, собирающее средства инвесторов и организующее их централизованное инвестирование)See:investment fund, mutual fund, money market fund, ethical fund, pension fund, life income fund, retirement income fund, load fund, closed-end fund, specialty fund, single-country fund, regional fund, index fund, bond fund, equity fund, flexible fund, life-cycle fund, fund of funds, vulture fund, commodity fund, family of funds, Bank Insurance Fund, Deposit Insurance Fund, Deposit Protection Fund, Fraud Compensation Fund, Pension Protection Fund, Common Fund for Commodities, relief fund, health fund, pension fund а), second injury fund, segregated fund, trust fund, with-profits fund, development fund, Exchange Equalization Fund, global fund, international fund, Abu Dhabi Fund for Arab Economic Development, Africa Enterprise Fund, Arab Fund for Economic and Social Development, Arab Monetary Fund, Common Fund for Commodities, Doha Development Agenda Global Trust Fund, Economic Stabilization Fund, Economic Support Fund, European Agricultural Guidance and Guarantee Fund, European Fund for Monetary Cooperation, European Monetary Cooperation Fund, Exchange Stabilization Fund, Fund for Special Operations, Industrialization Fund for Developing Countries, International Fund for Agricultural Development, International Monetary Fund, Kuwait Fund for Arab Economic Development, Multilateral Investment Fund, Nigeria Trust Fund, Overseas Economic Cooperation Fund, United Nations Children's Fund, United Nations International Children's Emergency Fund4) учет, амер. фонд (в государственном учете: самостоятельная группа сбалансированных активных и пассивных счетов, обычно выделяемая по источникам и целевым направлениям расходования средств)See:5) мн., гос. фин., брит. государственные ценные бумагиSee:2. гл.1) фин. финансировать, субсидировать ( предоставлять средства на определенные цели); вкладывать [помещать\] средства (во что-л. или куда-л.)The project is funded by the US Department of Energy. — Этот проект финансируется Министерством энергетики США.
The World Bank, however, refused to fund the project. — Мировой банк, однако, отказался финансировать данный проект.
See:2) гос. фин. реструктурировать, фундировать* ( превращать краткосрочный долг в долгосрочный или бессрочный)See:3) эк., редк. делать запас, создавать фонд ( резервировать денежные средства или другие ресурсы под будущие расходы)
* * *
1) взаимный инвестиционный фонд; сберегательное или инвестиционное учреждение; см. closed-end investment company; 2) сумма денег, финансовые ресурсы, оборотные средства; 3) активы, в т. ч. ценные бумаги, которые зарезервированы для тех или иных целей; см. sinking fund; 4) самобалансирующийся счет (фонд) в благотворительной организации (по требованию донора) или в правительственном агентстве (по требованию закона); имеется в виду использование средств фонда (счета) исключительно для оговоренных целей, т. е. в конечном итоге расходы балансируются с доходами (активы с пассивами); см. fund balance.* * *резерв средств или инвестиций, образованный в определенных целях-----средства, аккумулирующие премии и проценты по всем полисам, полученные отделом страхования жизни после всех расходов и выплат-----Финансы/Кредит/Валютаденежные или материальные средства, предназначенные для определенных целей -
18 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
19 company
сущ.1) общ. общество, компания; гость, гостиin company — в обществе, на людях
in company with smb. — в обществе кого-л.
2) общ. собеседник; партнер по общению3) сокр. Coа) эк. компания; фирма; предприятиеcapital goods company — компания, выпускающая средства производства
company under foreign ownership — компания, являющаяся иностранной собственностью
to set up [form, found\] a company — основать [учредить\] компанию
to float a company [to launch\] a company — учредить компанию и выпустить ее акции на рынок
See:advertising company, barter company, bartering company, cargo-handling company, controlling company, controlled company, domestic company, employee leasing company, export management company, export-import company, factor company, factoring company, foreign company, forfaiting company, forwarding company, freight-handling company, global company, holding company, import-export company, international business company, international company, internationally-based company, leasing company, life settlement company, logistics company, multinational company, offshore company, overseas company, parent company, pension company, sister company, subsidiary company, supranational company, title company, title insurance company, transnational company, wholesale company, affiliated company, agent-owned reinsurance company, captive insurance company, allied company, ancillary company, associate company, related company, auxiliary company, benevolent company, bogus company, captive finance company, captive insurance company, charitable company, chartered company, close company, close investment holding company, closed company, closed end management company, closed-end investment company, close-end investment company, closed-end management company, investment company, commercial company, company agreement, company auditor, company bargaining, company bull, company by-law, company car, company card, company doctor, company formation, company indicia, company law, company limited by guarantee, company limited by shares, company man, company name, company officer, company registrar, company secretary, company statute, company tax, company treasurer, company union, company unionism, company-wide, defunct company, dormant company, established company, exempt private company, farming company, formation of company, incorporated company, independent company, intercompany transaction, investment trust company, joint company, joint stock company, limited company, limited liability company, limited purpose trust company, management company, multiplant company, mutual company, nominee company, non-commercial company, non-for-profit company, not-for-profit company, one man company, open-end company, paper company, plan company, private company, private limited company, private limited liability company, proprietary company, public company, public limited company, public limited liability company, public utility company, publicly held company, publicly owned company, publicly traded company, quasi-public company, registered company, registration of company, regulated company, related company, shell company, sleeping company, small business investment company, small company, statutory company, sub-company, trust company, underlying company, unlimited company, blue chip company, company officer 2) African Management Services Companyб) эк., юр., амер. (собирательное понятие, применяемое, как правило, к формам организации бизнеса, имеющим в основе своей деятельности объединение капиталов: корпорации, товариществу и т. п.; не применяется по отношению к такой форме, как индивидуальное предпринимательство)Syn:See:в) эк., юр., брит. = corporation 2) б),г) ист. (те члены коммерческой организации, чьи фамилии не упоминаются в названии)See:4) общ., разг., амер. контора*, органы* (Центральное разведывательное управление США, ЦРУ; с определенным артиклем, с прописной буквы)See:5) эк. тр. гильдия (организация, действующая в Лондонском Сити, занимающаяся в основном благотворительной деятельностью и образовавшаяся из средневековых профессиональных объединений)6) мор. экипаж, команда7) воен. воинская единица; батальон, рота ( пехотные), батарея ( артиллерийская), эскадрон ( кавалерийский)See:
* * *
company (Co; Coy) компания: юридическое лицо, представляющее собой ассоциацию вкладчиков капитала (акционеров) для осуществления той или иной деятельности (товарищество, акционерная компания); = corporation 2.* * *компания, акционерное общество, фирма. . Словарь экономических терминов .* * *корпоративное предприятие, которое является юридическим лицом, в отличие от его участников; компания оперирует как самостоятельная единица, успеха которой добиваются все ее члены -
20 producer
сущ.1) эк. производитель, изготовитель; поставщикagricultural producer — сельскохозяйственный производитель, производитель сельскохозяйственных товаров
industrial producer — производитель промышленных товаров, промышленник
domestic [foreign\] producers — отечественные [иностранные\] производители
battery-egg producer — птицевод, применяющий клеточную систему при производстве яиц
rabbit meat producer — фермер, занимающийся мясным кролиководством
suckled calf producer — поставщик молочных телят, выращенных на подсосе
table-poultry producer — птицевод, занимающийся производством мясной птицы
See:big producer, brand producer, direct producer, energy producer, export producer, generic producer, immediate producer, insurance producer, intermediate producer, marginal producer, small producer, wealth producer, producer advertising, producer country, producer durable goods, producer durables, producer factory, producer goods, producer input prices, producer market, producer output prices, producer price, Producer Subsidy Equivalent, Producer Support Estimate, producer surplus, producer utility, producers' cooperative, producer's flow, producers goods, producer's goods, producers' goods, producer's point, producer's price, producer's risk, producers surplus, producer's surplus, producers' surplus, producers' value, producer-driven commodity chain, producer-driven global commodity chain, producer-retailer, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, Producer Subsidy Equivalent, Producer Support Estimate, producer surplus, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations2) общ. продюсер (лицо, осуществляющее финансовую, техническую, материальную поддержку организации съемок кинофильма, телевизионной передачи или постановки спектакля)Syn:See:3) страх., амер. = insurance producerSee:
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производитель, промышленник; предприятие.
- 1
- 2
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